L-R-G

31 05 2011


Jonas Bevacqua, the co-founder of popular clothing brand Lifted Research Group (aka L-R-G), has reportedly passed away. An insider said he died in his sleep.

However, details regarding his death were unknown at press time.

Twitter timelines have been flooded with shocked reactions to the news, since he began early Tuesday (May 31).

The official Karmaloop Twitter account (@KarmaLoop) released this statement: “Our thoughts & prayers go out to the loved ones of Jonas, co-founder of LRG. We’re deeply saddened by this news. Rest in Peace.”

Los Angeles-based celebrity jewelry and friend, Ben Baller, expressed his utter shock over the news during the mid-morning hours, via his Twitter feed.

“Woke up at 8am to the worst news I’ve heard in my lifetime…. my best man….” Ben wrote (@BenBaller). “everything in my life is canceled for a little while…..”

L-R-G had not commented on their website, and/or social networking profiles as of press time.

Jonas Bevacqua started L-R-G in 1999, alongside partner Robert Wright. By the mid-2000s, Entrepreneur Magazine named the company one of the Hot 500 list of fastest-growing companies and reported its 2006 sales figures at an estimated $150 million.

Many consider the brand one of the original pioneers of the streetwear, lifestyle brands of today.

Rest in peace, definitely gone too soon.

Stay tuned, we will keep you updated as this develops.

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